The Knot Worldwide SEO Copywriting

As a Content Specialist at The Knot Worldwide, I was responsible for researching, writing, and editing SEO-driven product descriptions across multiple global platforms, including The Knot, WeddingWire, and The Bash. Each platform required tailored content strategies to meet distinct style guidelines and SEO requirements, ensuring optimal search performance and user engagement.

Key Contributions:

Crafted clear, compelling, and SEO-optimized product descriptions tailored to the unique voice and audience of each platform.

Collaborated closely with senior leadership and editorial teams to deliver timely internal communications and updates to the content writing team.

Played an integral role in developing and facilitating training sessions and creating resource materials to support content writers in maintaining quality and consistency.

Assisted in building a comprehensive, centralized knowledge base website to streamline content creation processes and enhance team efficiency.

Impact:
This work enhanced the visibility and user experience of The Knot Worldwide’s wedding and event services across international markets by aligning content with platform-specific SEO and brand guidelines. My writing contributed to driving organic traffic growth and supporting a cohesive, scalable content strategy across the company’s portfolio.