Alchemilla Herbcraft Product Label Design

As the founder of Alchemilla Herbcraft, I had the unique opportunity to approach this project from both the brand strategist’s and maker’s perspective. This dual insight allowed me to craft packaging and label designs that not only reflect the heart of the brand but also serve its practical, customer-centered purpose.

Rooted in plant magic, seasonal ritual, and sensory healing, Alchemilla’s visual identity needed to evoke a sense of grounded mysticism while remaining clean, cohesive, and shelf-ready. I developed a system of labels and packaging elements that seamlessly blend botanical elegance with clarity and functionality—balancing aesthetic enchantment with the demands of product compliance and scalability.

From aromatherapy roller oils to herbal tea blends and body care offerings, each product label was designed to reflect its energetic intention while maintaining strong brand recognition across the line. Typography, color palettes, and illustrated accents were carefully chosen to support the brand’s ethos of soulful self-care and nature-based ritual.

This project is a beautiful example of Karpi Diem’s capacity to translate soul-led values into tangible, tactile design—where every label tells a story, and every package feels like a gift.